In a recent S-1 amendment (PAGE 14)Facebook publicly addressed the 600 pound phone in the room.
“…we anticipate that the rate of growth in mobile usage will exceed the growth in usage through personal computers for the foreseeable future…”
AND
“We have historically not shown ads to users accessing Facebook through mobile apps or our mobile website.”
AND
“…we do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven”
From there they go into legalese to hedge their bets.
We’ve been discussing this issue internally here at MobiDeviceAds.com for quite a while. Our passion is to drive traffic to our client’s sites by initially engaging their prospects through the mobile medium. Do we run ads on fixed devices? Absolutely. However, when it comes to gaining attention via the mobile device through Facebook, our clients need to be more involved than many would otherwise like to be on their page. They have to interact personally. It takes time and in many cases that time is expensive; and in many of those instances, it’s much more expensive than mobile advertising.
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