Today’s Mobile Advertising News April 11, 2014

by MobiDeviceAds on April 11, 2014

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Today’s Mobile Advertising News March 3, 2014

by MobiDeviceAds on March 3, 2014

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Mobile browsing now consumes 15% of your internet day.

June 3, 2013

Mobile traffic now consumes 15% of your daily internet day. We have a lot of readers here who own small-to-medium sized companies who are trying to “figure out this mobile internet thing” but for some reason or another aren’t willing to believe what is being said all over the place.  Well, if this short note […]


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Ignore these 18 Consumer Facts At Your Peril

February 26, 2013

Derrick Daye over at the Branding Strategy Insider put together a great post about 18 Consumer Facts Marketers Can’t Ignore. The one that appears to be most important to us at MobiDeviceAds.com is number 12: It costs 6-7 times more to acquire a new customer than to retain an existing one – Bain & Company […]


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Citrix Mobile Study: Mobile Web More Trustworthy Than Parents

February 25, 2013

Among a vast amount of data found in a survey commmissioned by Citrix, you may be surprised to learn that “54% of Millennials trust advice from the mobile web more than that from their parents…” The survey, conducted by Wakefield Research, questioned more than 1,000 American smartphone and tablet owners ages 18 and older in […]


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Mobile Marketing Convenience.

February 13, 2013

Pay attention to when you are sending your marketing messages.  Frankly the timing has nothing to do with your schedule and has everything to do with your customer’s. The below infographic is from Compendium, MarketingTechBlog, and ExactTarget.  


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Mobile Advertising Optimization and Jumping Your Battery

February 8, 2013

This morning I went out to my car and got a lesson in mobile advertising optimization.  I had the wonderful experience (in sub-freezing temperature mind you) of a dead battery.  So I broke out my jumper cables, pulled another car alongside and connected the batteries.  I sat and waited, tried the ignition. Each time I […]


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Today’s Mobile Advertising News January 22, 2013

January 22, 2013

BuzzCity Tours: February 2013 Our tours for the year begins with a few major events:- MMA UK Brand and Agency Briefing (London , 5th Feb)We are happy to work again with the MMA in bringing industry thought leaders together to share insights into how the mobile channel has been and will be used to create […]


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Qualcomm CEO: One Million New Mobile Connections Daily

January 9, 2013

Qualcomm CEO Dr. Paul Jacobs, in the 2013 CES Keynote states that there are more than a million new mobile device connections being added to wireless networks globally each-and-every day. Get the skinny here: http://www.dailyfinance.com/2013/01/08/what-did-qualcomm-have-to-say-at-ces/ And here: http://readwrite.com/2013/01/08/the-new-digital-natives-qualcomm-kicks-off-ces-with-born-mobile-message As an aside, Jacobs also noted that 84% of us can’t go a single day without using […]


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Today’s Mobile Advertising News July 12, 2012

July 12, 2012

Tapjoy Announces Strategic Partnership with Analytics Leader Kontagent We are thrilled to announce an exciting partnership with Kontagent, the leading provider of enterprise user analytics for mobile application … Read More Mobile will require advertisers to redefine how they measure success Mobile introduces exciting new opportunities for measuring the success of marketing campaigns, but connecting […]


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